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Review
"Menu design: a must have for any foodie. Just hot off the press is this great book by TASCHEN: Hundred Years of Menu Designs…We love it!"
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About the Author
The contributing authors: Steven Heller, co-chair of the School of Visual Arts MFA Designer as Author Program, writes the "Visuals" column for the New York Times Book Review, and is the author of 120 books on design, illustration, and satiric art. John Mariani is food and travel columnist for Esquire Magazine, wine columnist for Bloomberg International News, and author of The Encyclopedia of American Food & Drink, America Eats Out, The Dictionary of Italian Food and Drink, and How Italian Food Conquered the World. The editor: Cultural anthropologist and graphic design historian Jim Heimann is Executive Editor for TASCHEN America, and author of numerous books on architecture, pop culture, and the history of the West Coast, Los Angeles, and Hollywood. His unrivaled private collection of ephemera has been featured in museum exhibitions around the world and dozens of books.
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Product details
Hardcover: 392 pages
Publisher: TASCHEN; 1st Edition edition (July 1, 2011)
Language: French
ISBN-10: 383652662X
ISBN-13: 978-3836526623
Product Dimensions:
9.8 x 1.7 x 12.5 inches
Shipping Weight: 5.7 pounds (View shipping rates and policies)
Average Customer Review:
4.5 out of 5 stars
20 customer reviews
Amazon Best Sellers Rank:
#442,883 in Books (See Top 100 in Books)
Students of graphic design, fans of Americana, and anyone appreciative of cultural history will find this tome invaluable.An outstanding reference covering the period from the mid-1850s thru the early 1980s - a full century of changing tastes, technical advancements, and even social maturation; revealing our love of and history with dining out.The coverage is surprisingly deep, with menus representing the most elite haute cuisine to what we now call the 'Three Ds' - diners, drive-ins and dives; providing a fascinating look into the past, glimpsing concepts and ideas about the meals and beverages that were offered from culinary trained chefs to roadhouse slingers.As usual, some of the most compelling aspects for me personally was discovering food options that are no longer mainstream. A couple of examples: Having to look up the term "Shirred Eggs", which made regular appearances during the early part of the twentieth-century. And "Tongue Sandwich", a common working person's lunch and breakfast item of the period which is, in my opinion, self explanatory as to its current exclusion from menus today.My only criticism would be that, while I absolutely loved the massive full-color images, there was something to be said about the lack of editorial content. Simply: There just wasn't enough of it. Primarily due to the fact that space for the written word was gobbled up by the application of three different languages for each comment, wiping out the potential for additional insight. Unfortunate, as I would've loved more background - both factual and anecdotal - for many of the menus on display.The sad thin of layer of insightful text was the only serious flaw to what is easily one of, if not, the best collections I've ever encountered on this subject.A very strong four stars.Notes:- While this is representative of Taschen's typical excellence, whose printed volumes showcase high quality and exceptional content for any number of specialty markets, I suspect had Chronicle Publishing handled the book design aspect, I would've given this an across the board five pointer rating.- This is a physically large and very heavy book. One I would estimate weighs between 4-5lbs. It's not something one can easily manage for some light nighttime reading prior to sleep.Recommendation:- Check out "May I Take Your Order: American Menu Design 1920-1960" from the aforementioned Chronicle Publishing to get a sense of where this production could have seen some improvement.
This big coffee table book is interesting, entertaining, and informative. It's amazing what menus can reveal about a society. The one big surprise here is how many menus were decorated with nude figures--particularly women. I don't normally associate nudity and cuisine! A fun and visually arresting book. I recommend.
This is a marvelous book, as we might expect given that it's Americana from Jim Heimann, who was responsible for the wonderful "All American Ads" series. Paging through this volume is like taking a trip through time, and it's a very different way of experiencing history. We learn what was served in restaurants and at banquets, how much meals cost, and we also get a sense of style which is portrayed in the striking and often unique graphics of each menu. From class to crass, it's a fabulous collection. The paper stock is sturdy, the printing is first class, and I can't recommend it more highly. If you have even the slightest interest in this, buy it. You'll be glad you did. And it's a great gift book for just about anyone -- after all, who doesn't like to go out to eat?
This book had been on my list since it came out, but I only recently found it used. It's just gorgeous! The menus in it are printed perfectly and it's a heavy, hardback book. Taschen has a reputation for excellent quality and this book definitely lives up to that promise.
everything you ever wanted to know about menus, and more. enormous, hardbound book with high quality images, thick paper, and about 2" thick -- i.e. superb value for the price I paid (scored it for $33 when Amazon was running a promotion for 25% off on any book.) Taschen does not disappoint with this one - definitely worth getting if you're into Americana, vintage / retro stuff, or graphic design.
I bought this for my niece. She collects cookbooks, books on culinary history and any other food-related books. Nobody puts out finer books than Taschen. The information is extensive and very entertaining. The pictures are fabulous. If you enjoy the Tashcen series of the decades, you will love this.
Bought this as a gift for our daughter-in-law, but had to peek at it before I gave it to her. It was most interesting. Something that would be useful for both professionals or anyone who just has a love for food culture. Beautiful illustrations.
Great condition. Lack of written knowledgeable relevant material. Solid coffee table picture book
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